THE BLOG

The Most Overlooked Sale of the Year (That Can 2–3x Your Revenue)

For years, we kept our promotions very simple.

At Erin’s Faces, we ran two sales a year:
Black Friday and our May sale.

That was it....

There are moments when the right decision is really clear - even if it doesn’t make sense to anyone else.

A year ago today, I sent the email announcing I was closing my company.

After 14 years, I ma...

The first time I had to fire someone, I did it from a McDonald’s parking lot in the middle of Pennsylvania on a roadtrip. 

I remember standing there, phone in hand, heart pounding, thinking - is this...

When I started my beauty brand, Erin’s Faces, I assumed getting press meant one thing - hiring an expensive PR firm.

At one point we did work with a PR agency. But after about a year, I felt like the...

Most brand founders I know are already doing a lot.

They’re researching, planning, posting, tweaking.
Shipping orders. Answering emails on repeat.
Managing people, if they have them.
Holding everything ...

You made it!  Cyber Monday wrapped up - hopefully you had tons of orders and are busy bees BUT I highly recommend you do one thing before sending everyone on break for the holidays - a Black Friday...

Here are some things that I found to be helpful in my 14 years of having a successful DTC brand:

Double Check Your Discounts

It sounds SO basic, because it is, but the last thing you want is to h...

When I sold my company earlier this year, I can’t tell you how many people asked me, “How did you do it?”

I think it was our products. I think it was our sales. But the thing that made Erin’s Faces t...

When I launched my beauty brand, I thought custom packaging was the gold standard but I didn't have the money to invest in it. The truth? You don’t have to start there.

Here’s why:

• Custom packag...

Some founders are mission-driven. They’re inspired by a personal story, a gap they experienced in the market, or a cause they deeply care about. Maybe something happened to them that made them want to...

When I started Erin’s Faces, I had been a makeup artist in New York City for 11 years. I had worked for other brands, but I had never built my own. I had never manufactured anything. I didn’t have a b...

Feeling the summer slump? 😩 Don’t worry – I’ve got you.

In the beauty industry, we usually see a dip in sales during the summer. I remember staring at our numbers in July and August, wondering what w...