THE BLOG

Last week, I shared a little about what it was like running my beauty brand from home. This week, I wanted to talk about something founders ask all the time:

How do you know when it's time to get you...

The things founders used to hide are becoming the exact things that build trust with their customers now:

The kitchen.

The folding table.

The family members filling bottles.

The fact that ...

When you’re first starting an e-commerce brand, there’s a lot coming at you.

Advice from friends and family. Opinions from manufacturers. Things you’re seeing online that make it look like everyone e...

The Most Overlooked Sale of the Year (That Can 2–3x Your Revenue)

For years, we kept our promotions very simple.

At Erin’s Faces, we ran two sales a year:
Black Friday and our May sale.

That was it....

There are moments when the right decision is really clear - even if it doesn’t make sense to anyone else.

A year ago today, I sent the email announcing I was closing my company.

After 14 years, I ma...

The first time I had to fire someone, I did it from a McDonald’s parking lot in the middle of Pennsylvania on a roadtrip. 

I remember standing there, phone in hand, heart pounding, thinking - is this...

When I started my beauty brand, Erin’s Faces, I assumed getting press meant one thing - hiring an expensive PR firm.

At one point we did work with a PR agency. But after about a year, I felt like the...

Most brand founders I know are already doing a lot.

They’re researching, planning, posting, tweaking.
Shipping orders. Answering emails on repeat.
Managing people, if they have them.
Holding everything ...

You made it!  Cyber Monday wrapped up - hopefully you had tons of orders and are busy bees BUT I highly recommend you do one thing before sending everyone on break for the holidays - a Black Friday...

Here are some things that I found to be helpful in my 14 years of having a successful DTC brand:

Double Check Your Discounts

It sounds SO basic, because it is, but the last thing you want is to h...

When I sold my company earlier this year, I can’t tell you how many people asked me, “How did you do it?”

I think it was our products. I think it was our sales. But the thing that made Erin’s Faces t...

When I launched my beauty brand, I thought custom packaging was the gold standard but I didn't have the money to invest in it. The truth? You don’t have to start there.

Here’s why:

• Custom packag...