THE BLOG
Back before I sold Erin's Faces, we used to do two sales a year: 10% off in May and 20% off for Black Friday. Those percentages never changed. I ran the numbers, they worked, and after that I pretty m...
This week marks one year since the sale of Erin's Faces became official. I ran that company for 14 years, and since then I've kept coaching founders who are in the thick of everything I just stepped a...
We’re getting close to crunch time, folks. Black Friday will be here before we know it, which makes September a great time to get your website in shape - not just for the holiday rush, but for your bu...
What Can You Fix Before Q4?
Q4 is the busiest time of year for pretty much everybody in retail, and Erin’s Faces was no different. And every year, something went wrong.
We might run out of shipping ...
If you've got a market on the calendar this weekend, or anytime during the rest of the summer, here's a little reminder before you load up the car.
It's easy to measure a market by how much money you...
I know it sounds crazy to be talking about Black Friday in the middle of the summer, but during the last five or six years of running Erin's Faces, our Black Friday planning meetings started around th...
One of the biggest tests of your business isn't how it runs when you're there. It's how it runs when you're not.
Summer vacation season is here, and whether you have a team or you're a solopreneur, t...
Last week, I shared a little about what it was like running my beauty brand from home. This week, I wanted to talk about something founders ask all the time:
How do you know when it's time to get you...
The things founders used to hide are becoming the exact things that build trust with their customers now:
The kitchen.
The folding table.
The family members filling bottles.
The fact that ...
When you’re first starting an e-commerce brand, there’s a lot coming at you.
Advice from friends and family. Opinions from manufacturers. Things you’re seeing online that make it look like everyone e...
The Most Overlooked Sale of the Year (That Can 2–3x Your Revenue)
For years, we kept our promotions very simple.
At Erin’s Faces, we ran two sales a year:
Black Friday and our May sale.
That was it....
There are moments when the right decision is really clear - even if it doesn’t make sense to anyone else.
A year ago today, I sent the email announcing I was closing my company.
After 14 years, I ma...