THE BLOG
Last week, I shared a little about what it was like running my beauty brand from home. This week, I wanted to talk about something founders ask all the time:
How do you know when it's time to get you...
The things founders used to hide are becoming the exact things that build trust with their customers now:
The kitchen.
The folding table.
The family members filling bottles.
The fact that ...
As I shared in my previous post, my husband went into the hospital in January with a life-threatening condition and for the months that followed, my focus was almost entirely on him.
One of the thing...
When you’re first starting an e-commerce brand, there’s a lot coming at you.
Advice from friends and family. Opinions from manufacturers. Things you’re seeing online that make it look like everyone e...
The Most Overlooked Sale of the Year (That Can 2–3x Your Revenue)
For years, we kept our promotions very simple.
At Erin’s Faces, we ran two sales a year:
Black Friday and our May sale.
That was it....
 I’m sorry I haven’t been here in a minute. Let me tell you why -
Two months ago, I sat in the back seat of our car as my best friend, Josey, drove my husband and me to the ER.
Hymns played softly, ...
There are moments when the right decision is really clear - even if it doesn’t make sense to anyone else.
A year ago today, I sent the email announcing I was closing my company.
After 14 years, I ma...
The first time I had to fire someone, I did it from a McDonald’s parking lot in the middle of Pennsylvania on a roadtrip.Â
I remember standing there, phone in hand, heart pounding, thinking - is this...
When I started my beauty brand, Erin’s Faces, I assumed getting press meant one thing - hiring an expensive PR firm.
At one point we did work with a PR agency. But after about a year, I felt like the...
In my last post, we talked about Ilia Malinin - about falling down and getting back up.
This week, I want to talk about the fear of falling behind.
Because sometimes you don’t fall. Sometimes you pa...
He had been preparing for this his whole life.
Years of training. Early mornings.
World championships won year after year.
Expectations building long before he ever stepped onto Olympic ice.
He was re...
Most brand founders I know are already doing a lot.
They’re researching, planning, posting, tweaking.
Shipping orders. Answering emails on repeat.
Managing people, if they have them.
Holding everything ...