THE BLOG

The Most Overlooked Sale of the Year (That Can 2–3x Your Revenue)

For years, we kept our promotions very simple.

At Erin’s Faces, we ran two sales a year:
Black Friday and our May sale.

That was it....

 I’m sorry I haven’t been here in a minute. Let me tell you why -

Two months ago, I sat in the back seat of our car as my best friend, Josey, drove my husband and me to the ER.

Hymns played softly, ...

There are moments when the right decision is really clear - even if it doesn’t make sense to anyone else.

A year ago today, I sent the email announcing I was closing my company.

After 14 years, I ma...

The first time I had to fire someone, I did it from a McDonald’s parking lot in the middle of Pennsylvania on a roadtrip. 

I remember standing there, phone in hand, heart pounding, thinking - is this...

When I started my beauty brand, Erin’s Faces, I assumed getting press meant one thing - hiring an expensive PR firm.

At one point we did work with a PR agency. But after about a year, I felt like the...

In my last post, we talked about Ilia Malinin - about falling down and getting back up.

This week, I want to talk about the fear of falling behind.

Because sometimes you don’t fall. Sometimes you pa...

He had been preparing for this his whole life.

Years of training. Early mornings.
World championships won year after year.
Expectations building long before he ever stepped onto Olympic ice.

He was re...

Most brand founders I know are already doing a lot.

They’re researching, planning, posting, tweaking.
Shipping orders. Answering emails on repeat.
Managing people, if they have them.
Holding everything ...

You did something really hard.

You made it through Black Friday.
You made it through the holidays.
And if your business lives in markets, you’ve got one more push and then - you’re there.

I see you....

You made it!  Cyber Monday wrapped up - hopefully you had tons of orders and are busy bees BUT I highly recommend you do one thing before sending everyone on break for the holidays - a Black Friday...

Here are some things that I found to be helpful in my 14 years of having a successful DTC brand:

Double Check Your Discounts

It sounds SO basic, because it is, but the last thing you want is to h...

Every year around this time, I brace myself. November has always been intense for me. I’ve worked Black Friday since I was 22 years old, which means this is my 25th one. Fourteen of those were for my ...