THE BLOG
Last week, I shared a little about what it was like running my beauty brand from home. This week, I wanted to talk about something founders ask all the time:
How do you know when it's time to get you...
The things founders used to hide are becoming the exact things that build trust with their customers now:
The kitchen.
The folding table.
The family members filling bottles.
The fact that ...
When you’re first starting an e-commerce brand, there’s a lot coming at you.
Advice from friends and family. Opinions from manufacturers. Things you’re seeing online that make it look like everyone e...
The Most Overlooked Sale of the Year (That Can 2–3x Your Revenue)
For years, we kept our promotions very simple.
At Erin’s Faces, we ran two sales a year:
Black Friday and our May sale.
That was it....
There are moments when the right decision is really clear - even if it doesn’t make sense to anyone else.
A year ago today, I sent the email announcing I was closing my company.
After 14 years, I ma...
The first time I had to fire someone, I did it from a McDonald’s parking lot in the middle of Pennsylvania on a roadtrip.Â
I remember standing there, phone in hand, heart pounding, thinking - is this...
When I started my beauty brand, Erin’s Faces, I assumed getting press meant one thing - hiring an expensive PR firm.
At one point we did work with a PR agency. But after about a year, I felt like the...
In my last post, we talked about Ilia Malinin - about falling down and getting back up.
This week, I want to talk about the fear of falling behind.
Because sometimes you don’t fall. Sometimes you pa...
He had been preparing for this his whole life.
Years of training. Early mornings.
World championships won year after year.
Expectations building long before he ever stepped onto Olympic ice.
He was re...
Most brand founders I know are already doing a lot.
They’re researching, planning, posting, tweaking.
Shipping orders. Answering emails on repeat.
Managing people, if they have them.
Holding everything ...
You did something really hard.
You made it through Black Friday.
You made it through the holidays.
And if your business lives in markets, you’ve got one more push and then - you’re there.
I see you....
You made it! Cyber Monday wrapped up - hopefully you had tons of orders and are busy bees BUT I highly recommend you do one thing before sending everyone on break for the holidays - a Black Friday...