THE BLOG

He had been preparing for this his whole life.

Years of training. Early mornings.
World championships won year after year.
Expectations building long before he ever stepped onto Olympic ice.

He was re...

Most brand founders I know are already doing a lot.

They’re researching, planning, posting, tweaking.
Shipping orders. Answering emails on repeat.
Managing people, if they have them.
Holding everything ...

You did something really hard.

You made it through Black Friday.
You made it through the holidays.
And if your business lives in markets, you’ve got one more push and then - you’re there.

I see you....

You made it!  Cyber Monday wrapped up - hopefully you had tons of orders and are busy bees BUT I highly recommend you do one thing before sending everyone on break for the holidays - a Black Friday...

Here are some things that I found to be helpful in my 14 years of having a successful DTC brand:

Double Check Your Discounts

It sounds SO basic, because it is, but the last thing you want is to h...

Tis the Season! 

Look at Last Year

If you have a business that was around last holiday run a "sales by product" for BFCM into mid December.  Then open up your gift guide page(s) on your site and ...

When I sold my company earlier this year, I can’t tell you how many people asked me, “How did you do it?”

I think it was our products. I think it was our sales. But the thing that made Erin’s Faces t...

at a flower farm, right after I got the call that the sale had officially gone through

I have some big news – I sold my company, Erin’s Faces!

Back in April, I decided to close it – not because...

When I launched my beauty brand, I thought custom packaging was the gold standard but I didn't have the money to invest in it. The truth? You don’t have to start there.

Here’s why:

• Custom packag...

Some founders are mission-driven. They’re inspired by a personal story, a gap they experienced in the market, or a cause they deeply care about. Maybe something happened to them that made them want to...

When I started Erin’s Faces, I had been a makeup artist in New York City for 11 years. I had worked for other brands, but I had never built my own. I had never manufactured anything. I didn’t have a b...

Feeling the summer slump? 😩 Don’t worry – I’ve got you.

In the beauty industry, we usually see a dip in sales during the summer. I remember staring at our numbers in July and August, wondering what w...