He had been preparing for this his whole life.

Years of training. Early mornings.
World championships won year after year.
Expectations building long before he ever stepped onto Olympic ice.

He was ready. His short program was electric. He was leading. The gold was his to lose.

And then he fell.
Twice.

U.S. ice skater Iliya Malinin went from first to eighth in a matter of minutes.

So what happens when you fall?

Especially in front of everyone.

You do what he did.
You get back up and keep going.

Fear of falling keeps so many entrepreneurs stuck. It keeps beautiful ideas hidden. Products unlaunched. Brands unnamed. Voices quiet.

"What will people think if it doesn’t work?"

With respect - who cares.

You get one life.
A limited number of days.

If you want to - launch the serum.
Start the brand.
Show up on social and talk to the camera -

Do it.

Even if your husband, your mom, your sister, Aunt Sue don’t understand.

If one of the best skaters in the world can fall on global television and keep going, you can take one brave step toward your dream.

Falling isn’t failure.

Staying down is.