THE BLOG

Back before I sold Erin's Faces, we used to do two sales a year: 10% off in May and 20% off for Black Friday. Those percentages never changed. I ran the numbers, they worked, and after that I pretty m...

This week marks one year since the sale of Erin's Faces became official. I ran that company for 14 years, and since then I've kept coaching founders who are in the thick of everything I just stepped a...

We’re getting close to crunch time, folks. Black Friday will be here before we know it, which makes September a great time to get your website in shape - not just for the holiday rush, but for your bu...

What Can You Fix Before Q4?

Q4 is the busiest time of year for pretty much everybody in retail, and Erin’s Faces was no different. And every year, something went wrong.

We might run out of shipping ...

I know it sounds crazy to be talking about Black Friday in the middle of the summer, but during the last five or six years of running Erin's Faces, our Black Friday planning meetings started around th...

When you’re first starting an e-commerce brand, there’s a lot coming at you.

Advice from friends and family. Opinions from manufacturers. Things you’re seeing online that make it look like everyone e...

The Most Overlooked Sale of the Year (That Can 2–3x Your Revenue)

For years, we kept our promotions very simple.

At Erin’s Faces, we ran two sales a year:
Black Friday and our May sale.

That was it....

You made it!  Cyber Monday wrapped up - hopefully you had tons of orders and are busy bees BUT I highly recommend you do one thing before sending everyone on break for the holidays - a Black Friday...

Here are some things that I found to be helpful in my 14 years of having a successful DTC brand:

Double Check Your Discounts

It sounds SO basic, because it is, but the last thing you want is to h...

Tis the Season! 

Look at Last Year

If you have a business that was around last holiday run a "sales by product" for BFCM into mid December.  Then open up your gift guide page(s) on your site and ...

When I sold my company earlier this year, I can’t tell you how many people asked me, “How did you do it?”

I think it was our products. I think it was our sales. But the thing that made Erin’s Faces t...

When I launched my beauty brand, I thought custom packaging was the gold standard but I didn't have the money to invest in it. The truth? You don’t have to start there.

Here’s why:

• Custom packag...