THE BLOG
I heard about Dolly Parton's passing last week when I was walking out of the UPS store. I sat in my car and got misty. It felt kind of silly to cry because I don't know her, but she's had such a mass...
So I've started a new thing. As you may already know, I love all things flowers. And arranging them is meditative to me. It calms me down, centers me, and fills me with joy.
A few weeks ago, I had ...
If you've got a market on the calendar this weekend, or anytime during the rest of the summer, here's a little reminder before you load up the car.
It's easy to measure a market by how much money you...
I know it sounds crazy to be talking about Black Friday in the middle of the summer, but during the last five or six years of running Erin's Faces, our Black Friday planning meetings started around th...
I don't know about you, but I've been watching the new season of America's Sweethearts: Dallas Cowboys Cheerleaders on Netflix, and it brought back a memory I hadn't thought about in years.
One of th...
One of the biggest tests of your business isn't how it runs when you're there. It's how it runs when you're not.
Summer vacation season is here, and whether you have a team or you're a solopreneur, t...
Last week, I shared a little about what it was like running my beauty brand from home. This week, I wanted to talk about something founders ask all the time:
How do you know when it's time to get you...
The things founders used to hide are becoming the exact things that build trust with their customers now:
The kitchen.
The folding table.
The family members filling bottles.
The fact that ...
As I shared in my previous post, my husband went into the hospital in January with a life-threatening condition and for the months that followed, my focus was almost entirely on him.
One of the thing...
When you’re first starting an e-commerce brand, there’s a lot coming at you.
Advice from friends and family. Opinions from manufacturers. Things you’re seeing online that make it look like everyone e...
The Most Overlooked Sale of the Year (That Can 2–3x Your Revenue)
For years, we kept our promotions very simple.
At Erin’s Faces, we ran two sales a year:
Black Friday and our May sale.
That was it....
 I’m sorry I haven’t been here in a minute. Let me tell you why -
Two months ago, I sat in the back seat of our car as my best friend, Josey, drove my husband and me to the ER.
Hymns played softly, ...