THE BLOG

I had a coaching session this week with my client Claire, who’s been dreaming about launching her beauty brand for years. She’s a stay-at-home mom whose kids will both be in school full-time this fall...

For eight years, I ran my business, Erin’s Faces, out of my home.
Not just me — a whole team, orders coming in and out, meetings — all crammed into a house that just wasn’t built for it.

By the end of...

Anna asked me a question recently that I know a lot of you are feeling too:

“I’m discouraged because I don’t get a lot of engagement on my posts. Should I keep going or change what I’m doing?”

H...

If you’re a beauty founder, there’s a decent chance you’ve sourced components or finished goods from China at some point. Maybe it’s your jars, droppers, glass bottles, or a perfectly formulated produ...

We're about to hit market season! Markets can be such a powerful way to grow your customer base, test new products, and connect with your community in real time. But to really make the most of the exp...

Spring isn’t just for clearing out closets—it’s the perfect time to freshen up your e-commerce website so it’s easier to navigate, more engaging, and primed for conversions. Winter subsides, the sun c...

This week's Q&A is "how do I balance my new business with my full time job?" from Beth

If you have a full time job we're going to need to fit your new venture in on nights and weekends. 

Sidenote - ...

January is all about setting big, ambitious goals. But by mid-February, reality often settles in. Maybe the momentum has slowed, or your original plan isn’t unfolding as expected. That’s completely no...

January is a great time to look back at 2024 to see what worked, what didn't, and where do we need to adjust?  Here are three things to put on your to do list now that the New Year's dust has settled:...

Find out two key reasons why a mission statement should be first on your list of to-do's as a business owner.  

I love this week between holidays when everything is quiet, you're allowed to not answer emails and it's socially acceptable to be "out of office".  It creates a pocket of time to reflect, assess and ...