THE BLOG

Here are some things that I found to be helpful in my 14 years of having a successful DTC brand:

Double Check Your Discounts

It sounds SO basic, because it is, but the last thing you want is to h...

Tis the Season! 

Look at Last Year

If you have a business that was around last holiday run a "sales by product" for BFCM into mid December.  Then open up your gift guide page(s) on your site and ...

When I sold my company earlier this year, I can’t tell you how many people asked me, “How did you do it?”

I think it was our products. I think it was our sales. But the thing that made Erin’s Faces t...

at a flower farm, right after I got the call that the sale had officially gone through

I have some big news – I sold my company, Erin’s Faces!

Back in April, I decided to close it – not because...

When I launched my beauty brand, I thought custom packaging was the gold standard but I didn't have the money to invest in it. The truth? You don’t have to start there.

Here’s why:

• Custom packag...

Some founders are mission-driven. They’re inspired by a personal story, a gap they experienced in the market, or a cause they deeply care about. Maybe something happened to them that made them want to...

When I started Erin’s Faces, I had been a makeup artist in New York City for 11 years. I had worked for other brands, but I had never built my own. I had never manufactured anything. I didn’t have a b...

Feeling the summer slump? 😩 Don’t worry – I’ve got you.

In the beauty industry, we usually see a dip in sales during the summer. I remember staring at our numbers in July and August, wondering what w...

I had a coaching session this week with my client Claire, who’s been dreaming about launching her beauty brand for years. She’s a stay-at-home mom whose kids will both be in school full-time this fall...

For eight years, I ran my business, Erin’s Faces, out of my home.
Not just me — a whole team, orders coming in and out, meetings — all crammed into a house that just wasn’t built for it.

By the end of...

Anna asked me a question recently that I know a lot of you are feeling too:

“I’m discouraged because I don’t get a lot of engagement on my posts. Should I keep going or change what I’m doing?”

H...

If you’re a beauty founder, there’s a decent chance you’ve sourced components or finished goods from China at some point. Maybe it’s your jars, droppers, glass bottles, or a perfectly formulated produ...