THE BLOG

Anna asked me a question recently that I know a lot of you are feeling too:

“I’m discouraged because I don’t get a lot of engagement on my posts. Should I keep going or change what I’m doing?”

H...

If you’re a beauty founder, there’s a decent chance you’ve sourced components or finished goods from China at some point. Maybe it’s your jars, droppers, glass bottles, or a perfectly formulated produ...

We're about to hit market season! Markets can be such a powerful way to grow your customer base, test new products, and connect with your community in real time. But to really make the most of the exp...

Spring isn’t just for clearing out closets—it’s the perfect time to freshen up your e-commerce website so it’s easier to navigate, more engaging, and primed for conversions. Winter subsides, the sun c...

This week's Q&A is "how do I balance my new business with my full time job?" from Beth

If you have a full time job we're going to need to fit your new venture in on nights and weekends. 

Sidenote - ...

January is all about setting big, ambitious goals. But by mid-February, reality often settles in. Maybe the momentum has slowed, or your original plan isn’t unfolding as expected. That’s completely no...

January is a great time to look back at 2024 to see what worked, what didn't, and where do we need to adjust?  Here are three things to put on your to do list now that the New Year's dust has settled:...

Find out two key reasons why a mission statement should be first on your list of to-do's as a business owner.  

I love this week between holidays when everything is quiet, you're allowed to not answer emails and it's socially acceptable to be "out of office".  It creates a pocket of time to reflect, assess and ...

I felt my face flush as the heat rose up from my chest and neck.  The light felt bright in my eyes and the mic shook a little in my hands.  The thought went through my head, "do I tell the truth or do...

You made it!  Cyber Monday wrapped up - hopefully you have tons of orders and are busy bees BUT I highly recommend you do one thing before the dust totally settles - a Black Friday/Cyber Monday Postmo...