THE BLOG

When I started my beauty brand, Erin’s Faces, I assumed getting press meant one thing - hiring an expensive PR firm.

At one point we did work with a PR agency. But after about a year, I felt like the...

In my last post, we talked about Ilia Malinin - about falling down and getting back up.

This week, I want to talk about the fear of falling behind.

Because sometimes you don’t fall. Sometimes you pa...

He had been preparing for this his whole life.

Years of training. Early mornings.
World championships won year after year.
Expectations building long before he ever stepped onto Olympic ice.

He was re...

Most brand founders I know are already doing a lot.

They’re researching, planning, posting, tweaking.
Shipping orders. Answering emails on repeat.
Managing people, if they have them.
Holding everything ...

You did something really hard.

You made it through Black Friday.
You made it through the holidays.
And if your business lives in markets, you’ve got one more push and then - you’re there.

I see you....

Here are some things that I found to be helpful in my 14 years of having a successful DTC brand:

Double Check Your Discounts

It sounds SO basic, because it is, but the last thing you want is to h...

When I sold my company earlier this year, I can’t tell you how many people asked me, “How did you do it?”

I think it was our products. I think it was our sales. But the thing that made Erin’s Faces t...

at a flower farm, right after I got the call that the sale had officially gone through

I have some big news – I sold my company, Erin’s Faces!

Back in April, I decided to close it – not because...

When I launched my beauty brand, I thought custom packaging was the gold standard but I didn't have the money to invest in it. The truth? You don’t have to start there.

Here’s why:

• Custom packag...

Some founders are mission-driven. They’re inspired by a personal story, a gap they experienced in the market, or a cause they deeply care about. Maybe something happened to them that made them want to...

When I started Erin’s Faces, I had been a makeup artist in New York City for 11 years. I had worked for other brands, but I had never built my own. I had never manufactured anything. I didn’t have a b...

I had a coaching session this week with my client Claire, who’s been dreaming about launching her beauty brand for years. She’s a stay-at-home mom whose kids will both be in school full-time this fall...