THE BLOG

The Most Overlooked Sale of the Year (That Can 2–3x Your Revenue)

For years, we kept our promotions very simple.

At Erin’s Faces, we ran two sales a year:
Black Friday and our May sale.

That was it....

You made it!  Cyber Monday wrapped up - hopefully you had tons of orders and are busy bees BUT I highly recommend you do one thing before sending everyone on break for the holidays - a Black Friday...

Here are some things that I found to be helpful in my 14 years of having a successful DTC brand:

Double Check Your Discounts

It sounds SO basic, because it is, but the last thing you want is to h...

Tis the Season! 

Look at Last Year

If you have a business that was around last holiday run a "sales by product" for BFCM into mid December.  Then open up your gift guide page(s) on your site and ...

When I sold my company earlier this year, I can’t tell you how many people asked me, “How did you do it?”

I think it was our products. I think it was our sales. But the thing that made Erin’s Faces t...

When I launched my beauty brand, I thought custom packaging was the gold standard but I didn't have the money to invest in it. The truth? You don’t have to start there.

Here’s why:

• Custom packag...

Feeling the summer slump? 😩 Don’t worry – I’ve got you.

In the beauty industry, we usually see a dip in sales during the summer. I remember staring at our numbers in July and August, wondering what w...

I love a good market - 

The energy, the people, the joy of watching someone light up when they try your product for the first time — it’s magic. But if you’re putting all your energy into markets and...

If you’re a beauty founder, there’s a decent chance you’ve sourced components or finished goods from China at some point. Maybe it’s your jars, droppers, glass bottles, or a perfectly formulated produ...

Spring isn’t just for clearing out closets—it’s the perfect time to freshen up your e-commerce website so it’s easier to navigate, more engaging, and primed for conversions. Winter subsides, the sun c...

You made it!  Cyber Monday wrapped up - hopefully you have tons of orders and are busy bees BUT I highly recommend you do one thing before the dust totally settles - a Black Friday/Cyber Monday Postmo...

We're nearly there!  Here are three tips to keep everything running smoothly during your sale this weekend:

Check Inventory Every Day

You'll have so many sales coming in that you probably won't be a...