THE BLOG

Most brand founders I know are already doing a lot.

They’re researching, planning, posting, tweaking.
Shipping orders. Answering emails on repeat.
Managing people, if they have them.
Holding everything ...

You made it!  Cyber Monday wrapped up - hopefully you had tons of orders and are busy bees BUT I highly recommend you do one thing before sending everyone on break for the holidays - a Black Friday...

Here are some things that I found to be helpful in my 14 years of having a successful DTC brand:

Double Check Your Discounts

It sounds SO basic, because it is, but the last thing you want is to h...

When I sold my company earlier this year, I can’t tell you how many people asked me, “How did you do it?”

I think it was our products. I think it was our sales. But the thing that made Erin’s Faces t...

When I launched my beauty brand, I thought custom packaging was the gold standard but I didn't have the money to invest in it. The truth? You don’t have to start there.

Here’s why:

• Custom packag...

Some founders are mission-driven. They’re inspired by a personal story, a gap they experienced in the market, or a cause they deeply care about. Maybe something happened to them that made them want to...

When I started Erin’s Faces, I had been a makeup artist in New York City for 11 years. I had worked for other brands, but I had never built my own. I had never manufactured anything. I didn’t have a b...

Feeling the summer slump? 😩 Don’t worry – I’ve got you.

In the beauty industry, we usually see a dip in sales during the summer. I remember staring at our numbers in July and August, wondering what w...

I had a coaching session this week with my client Claire, who’s been dreaming about launching her beauty brand for years. She’s a stay-at-home mom whose kids will both be in school full-time this fall...

For the first five years of my business, I did it all. I made every product in my kitchen in Queens. I labeled every jar. I packed every order. Just me alone listening to show tunes.

Eventually, my d...

I love a good market - 

The energy, the people, the joy of watching someone light up when they try your product for the first time — it’s magic. But if you’re putting all your energy into markets and...

For eight years, I ran my business, Erin’s Faces, out of my home.
Not just me — a whole team, orders coming in and out, meetings — all crammed into a house that just wasn’t built for it.

By the end of...